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Jordan Wells

Freelance copywriter and brand strategist

I help small companies sound like themselves.

I write websites, voice guides and email for owners who know exactly what they do and freeze the moment they have to write it down. You talk, I take notes, and you get the words back in your own voice.

  • Booking for October
  • Replies within a day
  • One project at a time
A laptop open on a bright desk beside a small metal motorcycle model

What I do

Three things, and I do them properly.

Most projects are one of these. If yours is a mix, say so on the form and I will tell you what I would actually charge for.

01

Website Copy

Home, services, about. The words that keep selling while you are out doing the work.

  • An hour of questions before I write a line
  • Every page drafted, then revised twice with you
  • Headlines, buttons and form copy included
  • Delivered in a doc anyone can paste from
Ask me about this
02

Brand Voice Guides

A short guide so everyone who writes for you sounds like the same person.

  • Four or five voice rules, each with an example
  • Words you use, words you never use
  • Before and after rewrites of your real copy
  • One page your team will actually read
Ask me about this
03

Email Sequences

Welcome, nurture and win-back emails that read like a note, not a newsletter.

  • Subject lines written in sets of five
  • A five to seven email sequence, start to finish
  • Plain text first, so it lands in the inbox
  • Loaded into your tool if you want the help
Ask me about this

Selected work

A few jobs, and what changed.

All five samples

These are placeholder projects written to show the format. Replace them with your own clients and your own numbers before you launch.

  1. 01

    A two-person bookkeeping firm

    Their home page opened with "Welcome to our website" and never said what they did.

    A new home page, a services page and one plain promise: your books closed by the 10th, every month.

    Example resultInquiries went from 2 a month to 9.

  2. 02

    A single-location coffee roaster

    Wholesale buyers kept emailing questions the site already answered, badly.

    A wholesale page built as an honest FAQ, plus a three email follow-up for new accounts.

    Example resultBack and forth emails halved, wholesale orders up a third.

  3. 03

    A physical therapist going solo

    She had spent nine years writing in a clinic's voice and needed her own.

    A voice guide, a rewritten about page, and the first six emails of her list.

    Example resultBooked four weeks out by the end of her first quarter.

Kind words

What people say once they read it.

These quotes are placeholders. Swap them for real ones from your Google profile or your inbox, with permission.

“I sent three pages of rambling notes and got back copy that sounded like me on a good day. My partner asked when I had found the time to write it.”
Maya R. in Boulder Ridge
“The voice guide is four pages and we open it every week. New hires write emails that sound like us now, which used to take a year.”
Devin O. in Silver Creek
“Straight answers, no jargon, and the draft landed early. My about page finally says what I actually do for people.”
Anita P. in Fort Larkin

Availability

Booking projects for October.

I take one project at a time, so the calendar fills a month or two ahead. Tell me what you are working on and I will tell you straight away whether I am the right person for it.

A small brass hourglass standing on the corner of a white desk
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